Yes, it’s really true: H&M revealed that David Beckham is teaming up with them to launch his new bodywear range. This will be a bodywear range for men available to millions of fans globally through a long-term partnership.
Unfortunately this means that there won’t be any lady’s underwear (?), but maybe nice underwear as a present for your brother/father/friend?
For David Beckham is this the start of his own DAVID BECKHAM bodywear line that will be exclusively sold by H&M in around 1800 H&M stores in around 40 countries worldwide. Seasonally, new Bodywear products will be launched. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.
David Beckham does this together with Simon Fuller, his long time business partner.
I expect very sportive underwear!
What do you think about it and what do you expect?
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